海边的SEO⚓

直接从搜索引擎学习SEO

谷歌 Search Result Annotations

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Search Results Annotations at 谷歌

谷歌’s web search results have gone through a number of transformations over the years, from the additions of images and maps and videos and other kinds of results from 谷歌’s vertical search repositories to an autocomplete dropdown of query refinement suggestions. 谷歌 has shown a link to a cached copy of many pages for years, in case a page you’重新尝试访问不是 ’t presently available. 谷歌 introduced thumbnail previews that you can start seeing if you click upon a magnifying glass next to one of the results. 谷歌 is also showing other search results annotations.

如果你’re logged into your 谷歌 Account, you can see other information in 谷歌 search results as well. It’s quite likely that 谷歌 will continue to experiment with other information that you might be able to see in search results as well.

屏幕快照显示了其中的搜索结果注释,例如上次访问页面的日期,以及在以前查看的搜索结果中添加了新页面。

谷歌本周发布的一项专利申请探讨了一些您可能会看到的其他搜索结果注释,例如您是否’您以前访问过特定页面,也可能是您上次访问的日期,您访问了多少次’您访问了该页面以及您用于查找该页面的查询(如果它们与您这次在搜索结果中用于查看该页面的查询不同)。除了显示信息丰富的搜索结果注释外,Google还可以为您提供一些选项,例如仅显示您所浏览的页面的功能。’不能在特定搜索期间访问过或仅访问过您浏览过的页面。

谷歌 allows you to restrict your searches to specific 现场s using a special “site” search operator like this [site:www.example.com], and will also sometimes provide links in search results during searches without the use of special 现场 operator where you can see “more results”来自同一个域。

Imagine if 谷歌 provided options within the search results for that specific domain to restrict the results you see to pages that you’您以前浏览过的页面或您之前浏览过的页面’尚未看到,或您看到的页面’在特定时间段内(例如最近7天)进行了观看。

So for instance, on an auction 现场, 谷歌 might annotate search results to tell you which of the auctions listed you’我曾经看过,当您查看它们时,即使您’ve对这些拍卖之一出价。同样,对于论坛站点或博客上的结果,搜索结果可能会告诉您何时访问了特定的论坛主题或博客帖子。

搜索结果注释的专利申请是:

搜索注释和个性化服务
泰勒·范·弗莱特(Taylor N.Van Vleet),冯玉珊,鲁本·奥尔特加(Ruben Ortega),乌迪·曼伯(Udi Manber)发明
美国专利申请20110208711
2011年8月25日发布
提交日期:2011年4月29日

抽象

公开了各种特征,用于存储和提供对反映用户生成的事件的事件数据的访问,包括与用户的搜索查询提交相关联的事件。一种这样的功能使用户可以注释搜索结果,以便以后重新调用和查看这些注释,以及将注释发布给其他用户。

另一个功能包括记录反映用户的搜索结果查看事件的事件数据,并使用此事件数据为特定用户个性化搜索结果页面。

该专利详细介绍了这种搜索结果注释系统的工作方式,包括有关搜索结果中使用信息收集的信息,例如鼠标单击,鼠标悬停,特定页面的印象,时间和相关查询。这些动作等等。

本发明的一个有趣的方面是它为搜索者提供了与其他搜索者共享他们的注释的能力。

结论

It’在海边的SEO上度过了有趣的一周,本周早些时候发生在南部约60英里处的地震将本周早些时候的一切震起来,本周末可能会受到飓风“艾琳”的袭击。这是我一次’我真的很高兴海边SEO不是’与过去一样近海。

We’re likely to see 谷歌 continue to experiment with many different additions to search results in the future, and different capabilities that searchers might be able to take advantage of.

我认为它 would be great to be able to see annotations about pages and 现场s that I’我曾经在搜索结果中访问过。我们’re seeing 谷歌 add some features to search results as part of 谷歌 Plus, such as the ability to share pages that you plus with others and post about them on 谷歌 Plus – see 使用+1按钮做更多的事情,每天超过40亿次.

谷歌 has also created some new HTML markup that you can add to pages on your 现场 that might be used when people share content from your pages, which they describe on the 谷歌 Webmaster Central blog in 充分利用+1按钮的改进.

These new additions make it clear that 谷歌 is interested not only in annotations on search results but also in social annotations for pages that potentially may become visible within search results as well as on their social network.

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关于21条想法“Google搜索结果注释”

  1. 祝大家星期五生日快乐,

    我实际上在一周半前看到了这些变化…
    在寻找“(country) hotels”然后我做了一个搜索“(city)hotels”

    我在Tripadvisor网站上看到了“您最近搜索(国家/地区)”

    我尝试重复旅行以外的其他查询,但没有运气

  2. This is just the explanation I have been waiting for on how 谷歌+ will effect search rankings. I have been trying to tell people that it will happen, but some people still don’觉得社交媒体网站对搜索排名没有任何影响– even though 谷歌 has explicitly said they take social authority into account. I figure, if it’s a 谷歌 product, you know 谷歌 will favor 现场s being shared on it.

  3. 提醒我以前访问过的站点和单个站点的区域非常有帮助。在显示以前浏览过的页面以及从未访问过的页面的结果时,似乎需要达到一种平衡,否则我们可能会错过与我们的搜索更加相关的内容。实际上,新创建的页面可能比以前查看的页面更相关。

  4. I’几天前我已经看到了这一点,这让我想知道究竟还有哪些其他变化需要我们解决。我发现它们的一些新实现的功能对用户友好,而另一些则令人讨厌。

  5. More and more apps offer a personalized experience, and I agree, it will be great if 谷歌 could personalize your searched. For the time being this may not seem as feasible, but for sure the near future will prove otherwise.

  6. I never search 通过 after login the 谷歌 account. Thanks for noticing me to know about the updates in the search results. Seems that +1 button has great impact on search engine ranking.

  7. @Tessa: are you saying that you never search 谷歌 when you are logged into your account? I am assuming it is due to privacy concerns. As a privacy researcher, I am interested in your thoughts on that, if you don’t mind sharing.

  8. 好吧,希望您没有任何艾琳的问题。在加拿大这里,我们只是遇到了大风。

    所有这些搜索选项都很棒。我喜欢启用过滤器以停止查看某些页面等的想法。但是,如果您的公司碰巧被很多人打扰,那可能是一件坏事。

  9. 嗨,比尔,

    很高兴您能够顺利度过地震和艾琳。

    The annotated search result and option to filter search results 通过 previously visited 现场s sounds like a pretty good way for 现场s that cover a wide range of topics to gain credibility in certain sectors.

    似乎也可以帮助改善用户体验–只能包含过去7天或其他定义期间的结果,这对于保持博客等内容的最新更新非常有用。

    google +推荐结果的添加是增加搜索可信度的好方法。这对我来说听起来不错!

    BTW–我希望Raleigh SEO聚会今晚能顺利进行!

  10. 您好Wissam,

    谢谢。它’得知您成功看到了这些注释之一,这真是太好了。一世’一直想记住要留意他们,但我可以’t say that I’我注意到任何野外。 SEObook在最近的帖子中确实发布了一个截图,因此也很高兴看到。

  11. 嗨,萝莉,

    我完全同意’s much more likely that 谷歌 will rely upon social signals from their own social network since the have more knowledge and control over the data surrounding those signals. You need to be logged into your 谷歌 Account to plus something, and to participate at 谷歌 Plus. Because of that, 谷歌 can track your interactions and give different weights to different +1’取决于谁点击了按钮。

  12. 凯文,你好

    该专利确实描述了向您显示网站注释的可能性’您之前曾访问过,而对于您搜索的一组搜索结果来说,这可能是新的注释’我已经表演过。我喜欢这两种选择,但避风港’t seen either live before. Will 谷歌 or won’t 谷歌 add those types of annotations? I’m not sure.

  13. 嗨,巴里,

    我认为它’s realistic to assume that 谷歌 tracks what the impact of annotations like this might be when they add them. For instance, I suspect that not a lot of people “starred” pages when they found them in search results and liked them, which may be why those stars disappeared. Then again, maybe they went away because 谷歌 thought showing a +1 button might be a better idea, especially now that when you click on one of those you can share it with people in your circles at 谷歌 Plus.

  14. 嗨,泰莎和扎克,

    我通常不’t perform searches while logged into my 谷歌 Account either. 隐私 is one of the reasons that I have for doing that, though I know that 谷歌 can track my movements through the Toolbar and through cookies.

  15. 嗨,丹,

    I’我不太确定我们没有’t seen these types of annotations from 谷歌 because of the technical challenges involved, but rather because 谷歌 may have other things in mind, such as doing more with the plus button and with instant previews.

  16. 嗨MIchael,

    我确实在人行道上的暴风雨中倒下了一条大树枝,这很想念我。很高兴听到艾琳’对您的影响要大得多。

    过滤器听起来可能有用。一世’m not sure that 谷歌 will aggregate information from that kind of filtering and use it to influence everyone’的结果。我可能会尝试过滤我所访问的网站’之前,我主要是作为跟踪页面的一种方式来访问的,我可能在学习更多有关某个主题时已经看过。

  17. 你好汤姆,

    我脑后有一个小声音在窃窃私语“坏事三分发生。” I’ve been ignoring it.

    The annotations and filters sound interesting. I do find myself using 谷歌’的当前选项可以将结果过滤到过去24小时和过去一周的很多时间。

    如果你 look back at some of the very early PageRank papers, a PageRank indicator would be shown. See the images of search results from the 第一项PageRank专利 (pdf), near the end of the document, where they show the pageranks for pages listed. While 谷歌 never moved forward with that, I do think they like the idea of different annotations in search results.

    见面会很棒–感谢您的询问。旅程很长,我真的很早起床开车去罗利,所以我 ’我仍然有点睡眠不足,但听众很热情,问了很多问题,而且进展顺利。

  18. I like the new improvements of the 谷歌 search engine. Have heard some rumors of an infinite result page as well, don’不知道这是否是真的。大约是时候,他们推出了+1按钮并为其添加了一些重量。新功能没有’即使不清楚,这似乎也很糟糕。

  19. 威廉你好,

    谷歌’最近引入了许多新功能,但我’m not sure that they will add an infinite result page. That seems like it might be something that would get more people to go past the first page of search results, and would increase 谷歌’的带宽。这也可能导致搜索者对赞助结果的看法减少。

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