谷歌’s 熊猫 update has web publishers concerned about how 谷歌 is ranking their pages based upon features found on those pages that 谷歌 might use to “measure” the 质量 of those pages. A 谷歌 Webmaster Central blog post published earlier this month from 谷歌 Fellow Amit Singhal, More guidance on building 高-quality sites， 告诉我们：
Our site 质量 algorithms are aimed at helping people find “high-quality” sites 通过 reducing the rankings of low-quality 内容. The recent “Panda” change tackles the difficult task of algorithmically assessing website 质量 .
The blog post includes a large number of questions that publishers might ask themselves about the 质量 of the 内容 和 the user experience on their websites, to give them some ideas on how they might improve both the 内容 和 the user experience. In some ways, this reranking of lower 质量 内容 has been a stick from the search engine, but what if 谷歌 used a carrot instead?
如果官方网投向搜索引擎的发布商付款，该怎么办’ advertisements more or less based upon a 质量 score of their pages? What if the money that you were paid as a 谷歌 Adsense participant not only relied upon the clicks on your pages but also the 质量 of the 内容 that you publish on those pages?
谷歌 does have a number of AdSense合作规范 for publishers who display 谷歌 Adsense ads on their pages. Those include 内容 guidelines listing examples of the kinds of 内容 that shouldn’t be shown or linked to 通过 AdSense advertisers, such as 内容 that is adult or violent, or that promotes racial intolerance. Adsense advertisements also shouldn’根据指南，不得在侵犯其他版权的页面上显示这些信息。
But what if 谷歌 looked at other aspects of a web page where Adsense advertisements might be shown, 和 came up with 质量 scores for those pages which would determine how much compensation those ads might pay to publishers? A 谷歌 patent application published last year provides some details on how such an approach might work.
由Brian Axe，Ronald Ho，Amit Paunikar，Christian Oestlien发明
Assigned to 谷歌
Among other disclosed subject matter, a computer-implemented method for compensation distribution includes analyzing first 内容 from a publisher about a 质量 criterion. The method includes associating the first 内容 with a 质量 score based on the analysis. The method includes providing second 内容 to the publisher to be published with the first 内容.
The method includes distributing compensation to the publisher relating to the second 内容, the compensation based at least in part on the 质量 score.
Interestingly, it seems like a number of the 质量 score considerations may involve the look 和 feel of a website in some ways. This passage from the patent filing is a little telling:
那么，什么类型的“quality criterion” might be used to classify pages based upon a 质量 score. The patent provides some examples of things it might look for:
- Aesthetic 质量
- Other 质量 criteria
How might something like the design of a site fit into a 质量 score?
专利申请’s inventors tell us:
The classifier can use the template to determine whether a page at issue uses the common page design, which can be considered a 质量 aspect.
A classifier might also be trained to look for concepts that might appear within the text upon a page, 和 it might use that information as part of the 质量 score as well. For example, we’re told that “the classifier can determine whether there are few or many concepts on the page, which can be used as a 质量 criterion.”
例如，分类器模块可以在页面上添加一个点’s 质量 score for every detected “good”页面方面（例如，有效链接，可验证的事实）和/或为每个检测到的点减去一个点“bad”页面的外观（例如，链接断开，单词拼写错误）。可以使用其他类型的评分。
Quality scoring to determine compensation to a publisher might be used in areas other than web pages as well, 和 the patent describes how this approach might work with print advertisements in a magazine, or with television programs, radio programs, movies, or other forms of media. For instance, the 高er the 质量 of the television program playing when a commercial is shown, the more the broadcasters of the TV show would be paid.
该专利中描述的方法似乎旨在提高使用官方网投在网络上找到的页面的质量’s advertisements, 通过 providing an incentive to increase the 质量 of the 内容 found on those pages. The 熊猫 upgrade from 谷歌 may impact many pages that attempt to entice visitors based upon the topics that they focus upon to visit those pages 和 click upon advertisements found there.
如果您是参与官方网投的网站发布商’s Adsense program, 和 you were told that you could earn more money from your 谷歌 ads if your pages had 高er 质量 scores, would you work to improve the 质量 of the 内容 of your pages? I suspect that some site owners would, while others would just work to create more pages if it were easier 和 less costly to do so.
我们不’t know if 谷歌 will introduce this approach anytime in the future, but I thought that it was interesting based upon the 质量 criteria that are included in its description.
Many of the signals of 质量 that the patent filing includes within its description may be similar to 质量 signals that 谷歌’s 熊猫 update may be considering.