谷歌 信任等级

分享是关怀!

如果你’我曾经听说过“TrustRank” before, it’无论是谁撰写或提及的内容,都可能在讨论Yahoo / Stanford的论文,标题为 Combating Web Spam with 信任等级 (pdf)。 While that 信任等级 paper was the joint work of researchers from Stanford University and Yahoo, many writers have referred to it as 谷歌 信任等级 since its publication date in 2004.

While Yahoo has a 信任等级 approach, 谷歌 does not have a similar approach. Yahoo 信任等级 is aimed at identifying Spam on the Web. It has been patented, under the name 基于链接的垃圾邮件检测。 Because that Yahoo patent exists, 谷歌 could not be granted a patent that covers the same processes – the USPTO would not grant such a patent. However, there is a 谷歌 信任等级.

的confusion over who came up with the idea of 信任等级 wasn’t helped 通过 谷歌 trademarking the term “TrustRank” in 2005. That trademark was abandoned 通过 谷歌 on February 29, 2008, according to the records at the USPTO Tess database:

TESS search result for 信任等级 showing a service mark claim abandoned on February 29, 2008.

But it appears that 谷歌 has come up with a system for reordering the rankings of web pages based upon a 谷歌 信任等级. This is not similar to Yahoo’的方法,因为它不是像Yahoo 信任等级那样针对垃圾邮件的方法。

Does a 谷歌 信任等级 exist?

谷歌 did not copy Yahoo’s 信任等级, because Yahoo patented the idea, and could exclude 谷歌 for using their 信任等级 process. It’s worth reading through both patents to understand how different they are from each other. 谷歌 信任等级 has to do with changing the rankings of search results, instead of finding Webspam like Yahoo 信任等级.

A patent granted to 谷歌 last week discusses how a 信任等级 might be associated with people who apply labels to web pages through annotations while setting up a custom search engine. 的idea of using annotations is kind of interesting considering 谷歌’s recent release of 边栏评注 – but there’s no sign from 谷歌 that 边栏评注 and the user 相信 system in this patent are related.

Some of the ideas in 谷歌’发明人Ramanathan Guha的专利与他在IBM期间合着的论文有些相似– Propagation of 相信 and distrust (pdf)。

的Google 信任等级 patent itself is:

Search result ranking based on 相信
Ramanathan Guha发明
Assigned to 谷歌
美国专利7,603,350
2009年10月13日授予
归档:2006年5月9日

抽象

A search engine system provides search results that are ranked according to a measure of the 相信 associated with entities that have provided labels for the documents in the search results. A search engine receives a query and selects documents relevant to the query.

的search engine also determines labels associated with selected documents and the 信任等级 of the entities that provided the labels. 的trust ranks are used to determine 相信 factors for the respective documents. 的trust factors are used to adjust information retrieval scores of the documents. 的search results are then ranked based on the adjusted information retrieval scores.

专利背后的一个想法是,可以在许多站点上找到许多主题的专家,无论是在允许单个专家或评论员在博客和新闻媒体以及类似来源中表达自己的页面,还是在社区进行交互的站点(例如论坛和评级)上网站。

人们提供意见的站点中的某些成员可能被视为专家,而其他人可能被视为知情程度较低或有偏见。

Examples of indications of 相信worthiness for some individuals participating at a site might include things like auction sites that might use ratings to identify 相信ed buyers and sellers. Forums might use membership criteria and other factors to distinguish between the amount of 相信 that different posters might be perceived to have.

如果有办法“reflect” the 相信worthiness of web pages, or of commentary or opinions which might be associated with pages showing up in search result documents, this kind of reputation-based information might help provide more “meaningful”搜索结果给搜索者。那’s the point behind 谷歌’s 信任等级.

的Google 信任等级 patent itself goes into some detail on how information from annotations and labels from experts might be used 通过 the search engine to re-order the rankings of search results in response to queries.

的Official 谷歌 博客 uses some interesting terms when discussing the recently released 边栏评注 in their post Help and learn from others as you browse the web: 谷歌 边栏评注。两者之间的一个共同点是,专家分享他们对网站的看法可能对查看该网站的其他人有帮助:

如果每个人(从本地专家到著名医生)都可以轻松地与您分享他们对网络上任何页面的见解,该怎么办?如果您可以为正在经历的其他人添加见解怎么办?

现在你可以。今天我们’re launching 谷歌 边栏评注, which allows you to contribute helpful information next to any webpage. 谷歌 边栏评注 appears as a browser sidebar, where you can read and write entries along the side of the page.

But, one of the other projects that the inventor of this patent, Ramanathan Guha, has been working upon at 谷歌 is the custom search engines that people can build and add to their sites. In February of 2007, I wrote a post at Search Engine Land titled 谷歌 Customized Search Engines to Harness 的Wisdom of Experts? 列出了发明人Ramanathan Guha的五项专利申请。在那篇文章中,我指出:

简而言之,垂直站点上的自定义搜索引擎使人们可以使用站点所有者确定并可能注释的内容源进行搜索。

Information collected from the source choices and the labeling and annotation of those sources, and the use of those custom searches may help inform results at other custom search engines involving related searches, and in query suggestions offered 通过 谷歌 on search results pages from regular Web searches.

的description of labeling and annotation of sources used in custom search engines fits in very well with the process described in the 谷歌 信任等级 patent.

It’s possible that 谷歌 may be learning about the 相信worthiness of sites and people who annotate and label pages from many sources, and that what they learn about those pages may be used in a 相信 rank that can influence how pages may be ranked at the search engine. I wrote another post about the context files in 谷歌 Search Engines, and how the builders of those custom searches are considered topic experts, in the post 的Expertise of 谷歌 Custom Search Engines vs. the Wisdom of Crowds

This 谷歌 信任等级 is very different from the 信任等级 developed 通过 the writers of the Stanford/Yahoo paper.

下次您听到有人提及“TrustRank,” you may want to ask them if they mean the 谷歌 信任等级 or the Yahoo 信任等级. They are not the same thing.

上次更新时间为2019年5月30日。

分享是关怀!

关于100条想法“Google 信任等级”

  1. 虽然这可能很吵– fine for things like CSEs, but could this be 有意义的 in web search?

    的concept of determining the 相信worthiness of authors would be very difficult to automate –就像用于本地搜索的评论网站一样,我想所有第三方网站都一样吗?边栏评注也可能有所不同,但这’s already inside 谷歌’s walls.

    有趣的都一样。
    Rgds
    理查德

  2. 嗨,比尔,
    I’多年来,您以越来越高的敬意和钦佩阅读您的观察结果。

    我特别重视您对详细信息,研究,专利,实际结果,案例研究等的探索和分析。这些领域指示您可以将专业知识融入SE优化方程式(顺便说一句,我讨厌),这使您立于不败之地。从众多发布自增垃圾的SE优化公司中脱颖而出。

    Regs,

    约翰

  3. 谷歌 mentions distrust and 相信 changes as indicators. More than “trust” analysis, “trust variation” analysis is on the road. Fake reviews, sponsored blogs, e-commerce 相信 network influence are pointed out.
    诚信是相对的。一世’m biased if I speak about of one of my customers but how to know that. And what if I speak of an ex-customers. Is changing 相信 concerns subject or author ?

  4. 如果你 compare the 信任等级-numbers from Open Site Explorer called moztrust to a lot of rankings you can see there is an growing importance of 相信 in rankings. So they already use it.

  5. pingback:谷歌 信任等级 – new version | Tamar
  6. An interesting dilemma. If 谷歌 learns about the 相信worthiness of sites and people who annotate and label pages (from a number of sources), and this info could be used as part of the 相信 rank to influence SERPs then how will newer sites that don’如果没有注释,则可以抬头向上。

    如果您对此的分析是正确的(我认为是正确的),那么Google将使用Side Wiki为SEO添加另一个(可能相当艰巨)的障碍。使用Google帐户登录并通过Side Wiki对站点进行评论将必须由不同的帐户,不同的IP地址(和不同的ISP),甚至可能来自该国家的不同地理区域来完成。–以及那些启用了Side Wiki的Google帐户用户的所有者所发表的评论,如果您认为是对的,则还必须随着时间的推移在不同类型的多个网站上发表评论“网站和对来自许多来源的页面进行注释和标签的人员的信任度”这成为Google算法的一部分

    需要考虑的是,在其12个站点上使用Google 分析工具(分析)的网站管理员或SEO已被Google记录了其IP。 谷歌可以匹配该IP的Wiki旁注。因此,即使SEO随机为300个网站创建了Wiki边注,如果其中300个Google 分析工具(分析)网站都包括在内,Google就能识别该人’s Side Wiki会将其评论视为垃圾邮件,并且可以通过降低信任度或完全不信任度来取消这些评论。

    以我的思维方式“安全胜过抱歉”是继续下去的方法。云代理或只是普通的匿名代理Google帐户创建可能是一种方法。在第二台PC上设置代理连接,除非经过代理,否则切勿登录任何辅助Google帐户。理论上,每个Side Wiki注释都将由不同的IP创建,因此云代理可能效果最好。尽管有一个警告提示,但很多公共代理都受到了损害– so don’当计算机中的数据包通过代理路由时,请不要在其上传输任何信用卡或银行信息。

  7. pingback:» Das Ende ist nah…| seoFM-搜索引擎优化和在线市场营销人员的德国PodCast播客
  8. pingback:When it comes to search results do you want relevance or 相信? « 23Musings
  9. I believe 信任等级 has been in use for sometime now. Probably since the beginning there has been a nod 通过 谷歌 towards 相信.

    谷歌 is not only a search engine but they are very business oriented. They know that businesses will more often than not need time in operation to reach success or break even. As such new businesses need to pay their dues or earn 相信 通过 growing their business over time.

    这不仅对现实世界的企业适用,对于在线的企业也是如此。 法案 ,Rand Fishkin,Aaron Walls或我们中的任何人都可以开发拍卖网站来与E-bay竞争,而Google几乎不可能说出哦,我们需要将该网站排在自然SEPR的顶部它运行的第一个月,只是因为一个出色的SEO决定冒险进军。仍然需要花费几个月的工作来获得高质量的链接(又称为引文–获得信任的另一种方法)。

    问题是我们现在会看到蓝色条代替PageRank的绿色条吗???

    好东西比尔!!!

  10. 嗨,理查德,

    谢谢–与往常一样,一些有趣的问题和评论。它’这种信息可能在嘈杂的一面,但是’也可能会过滤掉某些噪声以提供有用的信息。什么’s interesting is that if you set up channels where you can collect and view and examine this kind of 相信 data, it give you the opportunity to test it, and see whether or not it might make a difference.

    那里 was a nice interview with 谷歌’在上周的Udi Manber上,他谈到了搜索是关于人而不是数据。我喜欢采访中的以下问题和答案:

    问:您如何确定更改实际上可以改善一组结果?

    答:去年我们进行了5,000多次实验。每次成功启动,大概有10个实验。我们每季度发布100到120个订单。我们有数十个人只在测量方面工作。我们有统计学家,他们知道如何分析数据,我们有工程师来构建工具。我们至少可以使用五到十个工具,看看这里发生了五件事。像此特定查询一样,由于找不到内容或页面运行缓慢或我们没有进行某些拼写校正而导致了不好的结果。

    Determining the 相信worthiness of authors might be difficult, but as you noted with sidewiki (as well as with the creation of custom search engines), the people who sign up and use those are known to 谷歌, and the data from those is more under their control than say the buyer/seller ratings at eBay, or the reviews at epinions. I also wrote about a 谷歌 patent on an 在线评分过程 来自Google的信息,该信息可能会集成到信任系统中,从而可能影响网站的排名或帮助创建搜索查询建议。边栏评注,自定义搜索引擎和在线评分本身都是有用且有趣的。如果根据信任的信号将这些数据用于帮助提供更好的搜索结果,那就更好了。它’很容易推测收集到的数据可能是嘈杂的,但是很有趣的是看到它可能有多嘈杂,以及是否可以以使搜索更好的方式来过滤或利用它。

  11. 嗨弗兰克,

    的amount of time that it takes 谷歌 to crawl and index content found on web pages is going to be based upon a number of factors, including how interesting, unique, and useful it might find those pages, as well as things like how many links (and quality links) might be pointed to pages of those site, and how easy or difficult it might be for a search engine to view the pages of a site.

    的interview with Udi Manber that I mentioned in my last comment tells us about 谷歌’希望尽快在网上建立索引信息:

    如果在网络上写了重要的东西,我们应该在几秒钟内将其带回给您。现在,我们只需几分钟。五年前,这是每月一次。我们将尝试使其变得越来越快。显然,我们有能力做到这一点。它变得可能。现在是五分钟,每个人都走了,“整整五分钟?应该是五秒钟。

    谷歌似乎一直都有某种“incremental”数据库与其主数据库分开,在那里,即使是没有内容的地方,最近被索引的内容也会出现并添加到搜索结果中’被Google收录’的主数据库呢。我记得在2001年,即使Google大约每四到五周更新一次主要索引(当时称为Google Dance),但当天仍会在搜索结果中显示博客文章。谷歌的更新’s “main index”这些天比每月都要快得多。

  12. 嗨,约翰,

    谢谢for your kind words –他们非常感谢。

    那里’在查看主要信息源(例如专利申请和白皮书以及来自搜索引擎人员的博客帖子)方面的价值非常高– I couldn’试想一下即使他们有时描述可能永远无法开发的过程或方法,也不要关注它们。当我阅读该专利时,有很多关于如何讨论或讨论他们讨论的可能实现方式的语言,这些实现方式可能与说明书中所包含的内容不同。

    例如,他们在专利中提到的一件事是“trust button” that a site owner might be able to put on their site, that visitors could click upon to show how much they 相信 what they are reading. We may never see 信任按钮s on websites, but the patent tells us about other ways that the search engine might be able to start understanding how 相信ed or untrusted the content is that appears in a blog post, or news 文章 , or review of a product. And they give us some insight into how that information might possibly be used in reordering search results.

    It’当您看到类似的东西时会很有趣“trust button”在撰写专利后的几个月内就开始出现,但是查看此类专利的真正价值在于,他们提出了可以探索,尝试,与其他想法联系和讨论的问题。当人们来到这里并提供评论,想法和建议时,我会很高兴。因此,感谢您的评论,我希望以后能从您那里获得更多信息。

  13. 嗨,巴特詹,

    As 坦率 notes in his comment, I believe that Moztrust is modeled after the Yahoo/Stanford 信任等级 rather than the 相信 rank described in this patent. Instead of looking at links and linking behavior, the description of 谷歌’s 相信 rank tells us about how annotations and labels and reputation measures might be used to associate documents (web pages, images, videos, 等等 ) with queries, without necessarily considering links.

  14. 嗨,雷诺,

    这些是一些有趣的问题。一世’m not exactly sure what you mean 通过 your last one (Is changing 相信 concerns subject or author?)

    该专利确实告诉我们,它既关注信任的肯定表达,否定表达以及偏见。它没有’告诉我们它可能如何尝试测量偏差,但是可能有一些方法可以尝试测量偏差。例如,如果有人’注释或标签,或他们对某事的信任程度的表达,与我们从投票,注释或标签中看到的内容相比,这些投票来自许多不同地方的人,具有一定水平的评论或投票历史上(或下)某些注释,或为页面创建标签,并且该第一人称’的行动或明确的判断是非常不同的,则可能被认为是有偏见的。现在那个人’在确定是否还有偏差查看其过去历史时,也可以考虑使用其他投票,注释或标签。

    不管搜索引擎如何确定诸如偏见之类的内容,该专利都告诉我们这是他们所关注的事情。我也希望看到它们如何带有消除偏见的方式。

  15. 嗨,鲁本,

    很高兴见到你。感谢您指出您的帖子。一世’ve been wondering if we would see something from 谷歌 on “trust rank” for years.

    的“trustrank”从商标上看,它与Yahoo所从事的工作截然不同,作为一种反网络钓鱼过滤器,而且正如Matt Cutts在您帖子中的视频中所指出的,巧合的是,使用了相同的术语。在Yahoo之后,该Google新授予的专利于2006年提交专利局。’的纸已经存在了一段时间,因此使用了该短语“trust ranks”本文中不太可能是巧合。我觉得有些有趣。

    Both Yahoo and 谷歌 are attempting to look at how reputation and 相信worthiness could be used to influence the ranking of search results, but the approaches are somewhat different. That’并不是说Yahoo hasn’还考虑了如何在注释结果中使用注释和声誉。我写了一篇关于 社会信任等级和用户注释作为锚文本,其中描述为“Dual Trustrank” is explored 通过 Yahoo. 那里 are a number of similarities in the approaches.

  16. 您好Suthnautr,

    我认为创建注释,投票,在没有多个配置文件或IP地址的情况下展示您的专业知识以及教人们如何使用这些工具,以便他们也可以使用它们,有很多好处。

  17. 大约是他们这样做的时候…

    Pagerank已经贬值了一段时间

    我不知道他们会保持Pagerank还是放弃它….

  18. 嗨乔治,

    您’re right. PageRank has only just been one signal amongst many that 谷歌 considers when ordering pages in search results, and I think 谷歌 has been making it pretty clear over the years that they look at much more than just PageRank. I do suspect that we will continue to see PageRank in the 谷歌 Toolbar for a while – it’s a part of the 谷歌 brand at this point.

  19. I think this is how 谷歌 plans on really cleaning up the search results over time and getting rid of pages that just don’t belong there.

  20. 嗨尼克,

    谷歌 has been collecting a lot of data related to how people search, how they link to pages, how they browse the Web, how they label the things they see online. It’s quite possible that the reranking of search results using something like a 相信 rank is a move towards doing exactly what you say –清理搜索结果。

  21. 让’s not forget that some people say that 谷歌 is collecting data from other services they offer for free as well like for exampel 谷歌 analytics…

  22. 你好

    谢谢for this very inspiring 文章 , which got me to write my own (ping above), based on the info you gave us.
    Now, I took the liberty to call this new development the PersonRank. It seems appropriate to say that we are all tagged 通过 谷歌 throughout all its tools. To qualify a person requires a profil, but we can imagine some kind of ranking within each profile; thus, the appearance of the PersonRank.

  23. 法案

    我们这里有一个古老的点–引用/参考/权威,并认为同一点是
    punctuated in the patent. Same old wine in a new bottle! But the point here is the introduction of sidewiki seems to be helping in the SERP. Right, But 我不’认为此排名过程背后没有任何实际因素,或者我的问题是这将是基于审核的手动页面排名过程&评论。搜索引擎将如何在此处计算授权点?

    就个人而言,我认为如果在搜索引擎中进行查询,它可能会在排名前10-20的网站的重新排名中发挥重要作用。我们可能永远不知道!

    And finally 是 like someone commented here, seobythesea is making waves in the Search Engine World!

  24. 法案

    Forgot on another point here? Will this alter the Page Rank calculation metrics of a site? Is 谷歌 信任等级 (based on votes) influence the Page Rank of the site. Not a bad source of measurement after all!

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  26. pingback:的Weekly Insider 10-12-09 to 10-23-09
  27. 嗨seotalk.gr,

    谷歌 is collcting a lot of information from many different sources and services. It enables them to do things like build profiles for people, queries, and web sites. It shouldn’t be a surprise if one the elements of those profiles include some measure of 相信.

  28. 嗨,LaurentB,

    谢谢。我很喜欢阅读您的帖子,尽管我’m现在在访问该页面时收到错误消息。希望您可以解决此问题。

    我从其他专利申请中’ve read, I do believe that 谷歌 will create profiles for people regardless of whether or not those people actually create 谷歌 accounts and then 谷歌 profiles.

  29. 嗨Shameer,

    Thanks. 那里 are a very wide range of signals that a search engine uses in determining the relevancy and importance of a page beyond PageRank, and its roots in citation analysis. Many of these are query dependent, such as the actual words and phrases that appear upon pages, and some of them are query independent such as PageRank.

    Googe一直在以其他形式以及从其他来源收集大量数据,而这种“信任等级”方法不仅可以查看发布者链接,还可以查看Web上许多人的广泛活动–有关人们如何使用Web的真实数据。我怀疑’这并不是Google可能考虑如何使用其从浏览,搜索和标记人们在Web上收集的数据的方式进行协调的唯一方法,但我认为这是我们应该注意的事情。

    的patent refers to 信任等级 as something that can influence the re-ranking of pages, rather than being used in an initial ranking of pages. So, 我不’认为该专利原本是或最初打算替代PageRank。但是我们必须记住,PageRank只是Google目前可能使用的数百种排名信号之一。

  30. 我安装了WP SuperCache。我相信访问过我的网站并回来的人们都会遇到问题。
    I’我会尝试对其进行调整,但是它会随着时间的流逝而消失。

    关于 non 谷歌 “logged in” people, we certainly see an increase of tracking within the SERPS. Is 谷歌 becoming a cookie pusher ?

  31. 劳伦特,

    I’我仍然看到404页面。希望问题会随着时间而消失。

    I’我不确定那里’s been a change in the number of cookies that 谷歌 has been handing out, but I am seeing more evidence in search results that 谷歌 is tracking some information about my previous searches and my location, and I see evidence of that for others in analytics as well.

  32. 嗨,比尔,

    我终于删除了WP Super Cache…现在应该没事了。

    Yesterday, I tried out the Mac version of 谷歌 Chrome, and almost got a heart attack with Little Snitch (firewall for outgoing trafic) going crazy about 谷歌 trying to connect.
    id.google
    dl.google
    工具栏.queries.google
    等等

    After doing quick research, seems like 谷歌 Chrome cookie is pretty nasty stuff.

    的Google Browser is pretty much a malware!

  33. 嗨比尔 . Thought provoking as usual. Trust, as a concept, has been important to 谷歌 right from the start, in their never-ending battle against spam. 的theory behind 信任等级 seems quite sound, but I’我不相信现实会成功。 SEO的有趣时光…as always.

  34. 劳伦特,

    我现在可以看到您的帖子,并在评论中看到您和您的站点访问者之间的一些非常有趣的讨论。

    首次发布时,我尝试使用Chrome,但它大大降低了我的计算机的速度,因此我停止使用它。我可能应该对它发出的消息进行一些调查。

  35. 嗨,Bullaman,

    Thank you. Like most patent applications, there are plenty of warnings in this one that the processes that they might use may end up looking very different than the ones that are included in the patent itself. 的idea itself, that user annotations and labels, and measures of 相信 can be helpful in re-ranking search results does sound like it could be helpful.

    的way that it might be implemented may not be what we might expect after reading the patent application –这就是为什么我什至考虑在这篇文章中提及“边栏评注”的原因– we just don’t know where 谷歌 will look to when collecting labels and annotations and measuring 相信. What I might imagine would be interesting, from a search engineer’s perspective is finding ways that 相信 information might be useful and have a positive impact.

    对于我们中那些在网站上创建和工作的人,我认为它并没有’t hurt to think about how we can show visitors that we can be 相信ed from what we present on our sites, and how we present it, as well as in annotations that we might leave on sites, or labels that we might apply to pages or images or videos.

  36. 嗨,比尔(Hill 法案 )感谢专利的出色分解。一世’d想知道它是否已与Google合并’即将进行的社交搜索。另外,什么可以算作注解?可以“Tweet”用作信号或在社交网络上分享?由于Google放弃了其中的一些’由于可以利用外部信号进行自由裁量,因此对垃圾邮件的恐惧变得更大。我不知道他们如何’ll tackle that.

  37. 嗨,萨米尔,

    您’re welcome. From the demo video that I saw on 谷歌’s social search, it looks like it could provide some signals that might be used in a 相信 rank process. I’我期待更多地了解它。

    专利本身中有一些来自外部来源的注释示例,例如eBay建议,评论和评级网站以及论坛成员资格排名,因此’Google可能会寻找与’由Google控制的信息,例如推文或转发,是值得考虑的信号。另外,请注意SideWiki中的投票方式“yes” or “no”注释可能有多大帮助,或者在Amazon评论中是否对您有帮助?可以在权衡注释或标签的值以及来自特定来源的注释历史并对这些注释进行投票时考虑这些事情。

  38. pingback:Why I Added 谷歌 Friend Connect
  39. 有趣的文章。谢谢。我想知道“Trust Rank” element is to play an increasingly important role in SERPs with Page Rank seemingly being pushed down the order of importance 通过 谷歌?

  40. 嗨,比尔,

    信任等级, could this be the official name or theory behind the Vince update at 谷歌. If they are going to give brands better coverage in the SERPS, then surely there is a solid reason, in this case “trust”.

    在那件事上,我略微偏离了话题,我’ve注意到我的网站’一直在使用AdWords的原因也往往会产生更多的自然流量。巧合,我想不是。毕竟,没有’t a site that spends money on advertising seem more 相信worthy than one that doesn’?哎呀,我知道一个骗子会花1美元赚5美元甚至10美元…或者更多。但是会算法吗?

    我想我们’参加一些非常有趣的时间。

    最后说明。再次感谢您的精彩文章。

  41. 嗨SEO Midlands,

    我确实相信Google在点击日志和查询日志等地方收集的来自用户数据的信号越来越重要。 PageRank只是Google查看的众多排名信号之一,’s been true for quite some time. 我不’t think it’在使用PageRank之类的初始排名后,TrustRank替代页面排名的问题就和TrustRank用来重新排序您可能会在搜索引擎中看到的结果一样。

  42. 罗伯特你好,

    谢谢。有趣的问题。

    我不’t think that 信任等级 is behind the change that many are referring to as “Vince.” According to Matt Cutts, that update was the result of the work of someone at 谷歌 who is referred to 通过 the nickname 文斯。

    In this case, 相信 is referring to a reputation score for people who are annotating or labeling pages, and a possible association between those annotations and labels with query terms, and how well those query terms might match up with pages or other content that might be annotated or labeled. That doesn’似乎有必要以某种方式偏爱品牌。

    我不’相信使用adwords和自然流量之间存在联系。对于许多网站,可能没有必要或不适当使用adwords, ’质疑广告与信任之间是否存在关联。用于确定广告价值的成本/收益分析是基于诸如通过使用付费广告获得投资回报而不是建立声誉等问题来进行的。在线上有很多网站在访问量和声誉方面都做得很好’进行付费点击。

  43. pingback:Suchmaschinen &SEO – 2009年10月-内部SEO
  44. 嗨乔尔,

    我认为专注于高质量永远不会是一个错误。某人可能对来源的信任程度可能会受到内容质量的影响,但是有时有关某个主题的最佳信息来源可能不是设计最佳的网站,指向它们的链接最多,甚至不是高质量的链接。对于仅关注特定主题的页面或网站尤其如此,’它不一定具有主流吸引力。

  45. 有趣的信息,我’m glad the internet “controllers” like 谷歌 are pursuing technology to give high quality content more weight.

  46. 嗨克莱顿,

    I think the search engines have no choice but to change with the evolution of the Web. 那里 are more sites than ever that offer user reviews and annotations and other interactions with web sites, and with social networks.

  47. 嗨,比尔!

    感谢您的精彩文章。我很难理解这里讨论的所有含义,但是我认为一件事很清楚,我们可以’除了明显的获取方法之外,还没有足够清楚地看到它们来制定应对它们的任何政策‘trust’ –即根据相关,准确,备份的信息和引用来提供价值‘trustworthy’消息来源!换句话说,就是按照Google一直要求我们做的那样做!

  48. 嗨Rhys,

    您’重新欢迎。我觉得’这是一个好方法。在这里似乎还重要的是,无论您是帖子,页面,文章还是注释的作者,都应被视为您所写主题的知名专家。

  49. pingback:Strongwords 博客 »搜索和SEO的新功能
  50. pingback:Are 您 Working 的RDFa Framework Into 您r SEO Campaigns? - WebProWorld
  51. 我不’t think page rank is a factor in rankings. it sure is an indication of your links relevancy and 相信. And i think 谷歌 likes 相信. Does yahoo ever had a Trust rank thing? i think 是 but im not sure.

  52. 嗨,帕特里克,

    我相信PageRank的作用确实没有’t changed too much over the past few years, but 谷歌 is likely using a wider range than ever of different signals to rank pages. PageRank是对页面感知重要性的度量,而不是相关性。

    雅虎有一些白皮书和专利申请涉及不同种类的TrustRank–其中涉及分析站点之间的链接,并试图了解页面如何链接在一起–对合法和有价值网站的链接的权衡与对从事垃圾邮件网站的链接的权衡有所不同。他们在TrustRank上发表的第一篇论文是 Combating Web Spam with 信任等级.

  53. 无论’我认为是PageRank和/或TrustRank’s all down to how relevant the pages are to both on and off page connections. 谷歌 is continually changing and will always try the next step or algorithm to keep it interesting for us. Thanks for the great info – it’很高兴能够清晰地阅读这样的内容。干杯。

  54. 嗨,比尔,
    我喜欢您在上述关于网页排名的评论中所说的内容,“PageRank是对页面感知重要性的度量,而不是相关性。”
    I understand how one can calculate page rank, because it should be objective math. 的problem with page rank, as you point out, is that it only indicates importance (if even that) but not relevance.
    至于“Trust Rank”, it seems too subjective, and 我不’看电脑如何(可靠地)计算…
    Still, if anyone can do it, that would be 谷歌. 🙂
    在这里长而有趣的阅读。史蒂夫

  55. 保罗,你好

    您’重新欢迎。相关性只是搜索引擎用来对页面进行排名的一部分。 PageRank与相关性完全无关。信任等级也是衡量重要性或质量而不是相关性的标准。当然,搜索引擎会尝试显示查询的相关结果,但是它们也会尝试考虑在对这些页面进行排名以确定显示它们的顺序时,页面的重要性或重要性。

  56. 嗨史蒂夫,

    One of the difficulties of coming up with an algorithm that attempts to define something like 相信, and use a 信任等级 is that you do need to try to come up with a mathematical way of measuring, and develop criteria in determining the impact of how that algorithm will work.

    It’可以说任何算法都是主观的,因为它’s designed 通过 people based upon assumptions that they make as to how importance (PageRank) or 相信 (expertise or 相信) might be defined.

    的patent does go into some of the math and some of the assumptions behind calculating a 相信 rank, and I tried to present a fairly high level overview, but it does come down to trying to compare how important or authoritative the people are who are making annotations, and to give more weight to the labels that they apply to a page when ranking that page.

  57. 谢谢比尔,这里有一些非常有用的东西…我以前听说过,但不是来自SEO机构。我尝试获得较高的公关链接,但一直都知道 …

  58. 需要考虑的是,在其12个站点上使用Google 分析工具(分析)的网站管理员或SEO已被Google记录了其IP。 谷歌可以匹配该IP的Wiki旁注。因此,即使SEO随机为300个站点创建了Wiki注释,如果其中300个Google 分析工具(分析)站点都包括在内,Google仍可以将该人的Wiki注释识别为垃圾邮件,并且可以通过给他们更少的信任,或者根本不信任。

  59. 嗨mivpljaipur,

    我真的不是’t focusing upon the spam aspect of this approach, or how to attempt to spam 谷歌 通过 using annotations like 边栏评注. But, a search engineer does need to be careful when coming up with some kind of ranking or reranking approach, to anticipate how that approach might be abused.

    谷歌可能会在其提供的多种资源中使用IP地址时记录IP地址,并且在使用诸如Sidewiki或Google 分析工具(分析)之类的方法时,还要求有人登录到Google帐户。如果某人拥有多个Google帐户,则搜索引擎可能会意识到某些帐户可能是由同一个人或使用同一路由器或计算机或与网络连接的人持有的。该IP地址可能是Google在计算信任度时要看的东西,但是它’很有可能’不是唯一的事情。

  60. 哦,我猜都是‘get links from edu & gov sites!’ has something to do with this patent lol. But i actually thought that Yahoo was the one that originally came out with the idea or a 信任等级. Do you know if it’s true 法案 ?

  61. 嗨,约翰,

    来自.edu和.gov网站的链接确实没有’t have anything to do with 谷歌’s 信任等级. Yahoo did originally come out with something called Trustrank a few years ago, but it is very different from 谷歌’s。我确实在帖子开始时对此进行了说明。

  62. 亲爱的比尔,

    感谢您清理在SEO中仍然是一个非常模糊,不完善的实体。在阅读本文之前,问题多于答案。

    马修

  63. 法案

    this is something that relates incredibly well to a living organism. 的internet becomes an animal. Sounds funny…but in fact it is more true than funny. 谷歌’的机器人设计精良,可以指示用户的动作。它以某种方式需要诚实,并将其放在基座上。

    I want to read more on this topic, as I am also a business owner. it is better to work with 谷歌 rather than against it, wouldn’t you agree?

    谢谢队友,詹姆斯

  64. 嗨,詹姆斯,

    我猜您可以将许多基于生物学的模型应用于Web,Web,人员以及我们在此处看到的页面和应用程序。共生是类比的一个很好的例子,可以用来描述搜索引擎和网站如何相互作用。

    谷歌 has the potential to be one of the best visitors to your website, not because they might buy something from you, or engage your services, but rather because they may potentially share what they find on your site with a considerable number of people. 那里’这有很多价值。

  65. 哈罗·比尔

    excuse my bad English, but are you saying that Trust is more important then backlinks from High PR sites? Or do these go together. I do not do SEO but try to make my site friendly to 谷歌 & Yahoo – could you tell more how to get a more 相信 rating?

    非常感谢您的宝贵信息。

  66. 嗨,彼得,

    Under this patent, 谷歌 might evaluate how 相信worthy people are who label or annotate websites, whether through something like 谷歌 Custom Search or some other method (like a social network tag or label of some type).

    的author of the patent is the person who spearheaded the development of 谷歌 Custom Search Engines, and it’s possible that 谷歌 may use information from the labels and annotations for websites within those custom search engines to influence the rankings of some web pages for certain queries, and to develop query suggestions that are shown on search results.

    Trustrank不是’t the measure of 相信 for a page itself, but rather how 相信worthy the people are who are providing labels for pages. 的more 相信worthy they are, the more weight their labels may carry.

  67. pingback:谷歌’s Heading for Life after Link Trust – Here’s How to Prepare - SEOgadget.co.uk
  68. this is pretty much the basis for google rankings and serps am I correct? This is also probably the basis for some of the the Panda 2 update as well. 的possible weight on the plus one’s…转推,也许facebook喜欢。 SEO目前正经历着巨大的转变,第一页变得越来越有竞争力。

  69. 嗨乔,

    It’s possible that 谷歌 is exploring how to incorporate reputation scores for different users, and annotations from things that they write on the Web into 谷歌 rankings and search results. 我不’我不知道这是否是某些Panda更新的幕后推手,但我怀疑Google上有很多人在探索用户信息数据如何与专注于网站页面内和页面外功能的算法一起工作,以改进搜索结果的质量。

  70. 嗨比尔 . Great post with awesome resources and analysis. How do you think that the 谷歌 consolidated privacy which went live today (and the corresponding integrated user profile many believe 谷歌 will be building as part of this services consolidation) will impact 谷歌 信任等级 for 谷歌 users if at all?

    作为互联网营销人员,从实际的角度来看,我们可以’t avoid using 谷歌 services (Webmaster Tools, 谷歌 Places, Adwords, 分析工具, 您Tube, 谷歌+, 等等 ) and thus will likely be 登录 most/all of the time, providing 谷歌 a wealth of information that could be used to build a 谷歌 user 相信 profile. What are you thoughts on this?

    感谢分享。

  71. 嗨里克,

    谷歌’s 相信 rank involves 谷歌 considering the reputation and credibility of people who label or annotate pages or content. If people are 登录to 谷歌 services, it’可能的是,如果他们确实参与了诸如添加页面之类的活动,可能会对他们向其添加+1的内容或至少对创建该内容的人的声誉产生积极影响。

    但是,谷歌巩固其隐私政策这一事实可能对整体信任等级几乎没有影响。一世’我不确定合并对Google对提供的各种服务遵循其隐私政策的程度有多大作用,只要将其整合到一个地方即可。如果不是Google搜索’t using things like analytics information in the past to influence the rankings of web pages, 我不’认为由于隐私政策的更改,他们会突然开始。

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